Social Media Strategy
Featuring
AERA New York

Background
AERA is a sustainable luxury footwear brand, ethically made in Italy. 

As consumers grow educated about the various threats to our planet,
they are shifting to buying sustainable products that are ethically sourced and manufactured, and that leave a lighter footprint at the end of their use.

AERA is the answer to all these concerns. The brand appeals to
young, modern and informed consumers with its sustainable
and ethical practices, which are entirely vegan. 

While there are many casual and daily shoes available in this category,
the opportunity is to stand out as the leading luxury footwear brand. 

Goal
To create engaging social media content that elevates the brand,
piques the interest of AERA’s target market,
boosts sales, and builds customer loyalty. 

To join the conversations about ethical and sustainable fashion as an influential brand.


Tactics
Develop a content calendar for Social Media Posts,
producing original content for all visuals,
photographs and videos and adapt them
to Instagram, Facebook, Pinterest and YouTube.

Treat customers as collaborators – keep the discussion going,
and tastefully amplify the brand’s messaging
about 100% Vegan – 100% Luxury – 110% Sustainability. 

Bring a face to the brand through video series and influencer programs. 

Create clickable content, promote hashtags
#AERAnewyork #FootwearWithoutAFootprint

Execution


Position AERA’s luxury footwear as art,
appealing to contemporary and luxury consumers.

PHOTO: SERGE PAULET

Showcase the vegan, sustainable, environment loving side of AERA


PHOTO: PHILIPPE JEURY

Use sound and motion to connect with viewers.

Create conversations to build connections and engagement.

Appeal to viewers by showcasing AERA’s authenticity and transparency.
Introduce the people behind the brand, positioning them as influencers,
so consumers can feel a genuine connection towards them.
Brands that demonstrate sharing values with their customers, gain more loyalty. 

Feat. Tina Bhojwani – Co-Founder & CEO

Adapt the ‘AERA Asks’ series into a video interview format where Tina interviews guests in a casual ‘Talk Stoop’ style series. Tina and her guests can discuss a variety of topics such as sustainability; how the guest is championing the cause; and business practices that make AERA stand apart.

Feat. Jean-Michel Cazabat – Co-Founder & Creative Director

While Tina promotes the sustainability side, JM presents his taste and artistic style. Video interviews will feature how JM adapts sustainability to his designs; behind the scenes work process; inspiration, and so forth.

Mobirise

About me:

I'm a seasoned content creator/producer and fashion photographer, with a strong editorial voice and the artistic flair to deliver high-performing photo and video content for use on traditional and digital platforms. I'm highly conceptual and practiced in bringing life to still and moving visuals. I have had the opportunity to create quality content from concept to completion, lead productions for global brands, and tell engaging stories that drive awareness, traffic and engagement. I'm an energetic, collaborative, 'solutions’ guy, and I bring that spirit into every project or job I take. As a life-long learner and forward thinker, I'm always pushing boundaries to participate in the latest conversations.

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